When Lord & Taylor settled with the Federal Trade Commission over charges that it failed to tell consumers that Instagram posts and a magazine article were paid promotions, it agreed to provisions which include a monitoring and review program for Lord & Taylor’s other campaigns. Brian Heidelberger, Chair of Winston & Strawn’s Advertising, Marketing & Promotions Practice, states that the FTC is taking a strong approach because it believes brands should have gotten the message by now. This Advertising Age Mini Law Lesson explains what marketers and agencies need to know.

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