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Electronic marketing and internet use
Are there rules specifically governing unsolicited electronic marketing (spam)?
The Trust in Digital Economy Law provides that any commercial prospecting by means of telephone, fax or electronic communications is prohibited without the prior agreement of the data subject. Such prospecting must always indicate the address of the prospector and provide the possibility to unsubscribe from these communications. The CNIL controls the application of these rules and can issue fines for unsolicited electronic marketing of up to €3,000 for a natural person and €15,000 for a legal entity.
- the storage of cookies on their computers;
- the possibility of managing cookie settings or refusing their use; and
According to the CNIL, cookies can remain active for a maximum period of 13 months.
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