On April 19, 2016, the Ninth Circuit affirmed the denial of class certification in a suit brought by consumers alleging that Epson misled purchasers of its inkjet color printers. The consumers alleged that Epson had represented that a user need only replace the color that was empty when it ran out of ink, but that the entire printer cartridge actually needed to be replaced as the printer would not print black and white copies after any color ran out. The putative class consisted of everyone who had purchased the printers in question since 2005, and the complaint alleged causes of action under California’s Unfair Competition Law and False Advertising Law. The district court refused to certify the class, finding that common questions of law and fact did not predominate. In a summary opinion, the Ninth Circuit affirmed, holding that in a “case of this nature, one based on product labeling, advertising, and the like, it is critical that the misrepresentations be made to all of the class members.” The court noted that the evidence did not support a finding that all members of class saw or otherwise received misrepresentations regarding the replacement of color cartridges. Indeed, the record showed that some consumers who bought the printers online would only have seen the alleged misrepresentation when the package later arrived in the mail, and therefore there was no causal connection between the purchase of the printer and the alleged misrepresentation. The court also rejected the plaintiff’s claim that it should have sua sponte redefined the proposed class, holding that “the burden of proposing a narrower class was [the plaintiff’s], and not that of the district court.” Finally, the court held that although the district court erred in characterizing the failure of proof as a lack of standing rather than a lack of causation, it would nonetheless affirm the decision to deny class certification because the decision was otherwise correct. The case, which was filed more than five years ago, returns again to the district court.

Gisele Rogers et al. v. Epson America Inc. et al., Case No. 11-57016 (9th Cir. 2016)