The topic of social gaming and, particularly, whether “casino-style social gaming” should be regulated has received a lot of attention in the last 2-3 years. Various studies were commissioned including notable studies published by the Gambling Commission itself and by a trade body representing the industry.
Various legal commentators have expressed a view that the protections afforded by consumer legislation (as considered in detail by the British Office of Fair Trading, in its assessment of in-app purchasing models) may be adequate.
The British Gambling Commission continued its review of social gaming and has concluded that:
“Based on the data we have seen, and subject to its limitations, we do not consider there is a persuasive case to move from the ‘watching brief’ stance we have adopted to date. While the data suggests that, in general, the vast majority of people who play social games spend very modest amounts of time and money, there is clearly a very small cohort who spend significant amounts. However, it is likely that this group is insufficiently large to justify any form of additional regulatory intervention.”
The full report can be accessed here.