In February 2015, the White House released a report on the subject of “The Economics of Big Data and Differential Pricing”. The report analyzes the implications of Big Data on American consumers, with an emphasis on how it can be used for Differential Pricing (also known as "Price Discrimination"). According to the report, sellers typically use Big-Data techniques and practices for steering consumers towards particular products and creating targeted advertising. The report notes that due to the fast development of the technology and business practices, Differential Pricing will become more common and more frequent. Accordingly, it calls for an ongoing scrutiny on companies that may be using Big Data techniques, particularly those that use sensitive information in ways that are not transparent to users, and which fall outside the boundaries of existing regulatory frameworks.