Since coming into force, Canada’s Anti-Spam Legislation (CASL) has made true on its promise with several successful enforcement actions (see our March and July bulletins for more details). Rogers Media Inc. is the latest to be disciplined, and has agreed to pay a $200,000 fine to the Canadian Radio-television and Telecommunications Commission (CRTC). The CRTC alleged that for a one-year period, the company had sent promotional emails without a properly functioning “unsubscribe” option, and also failed to honour unsubscribe requests within ten business days.

This is yet another reminder that CASL is not toothless and that the price of non-compliance can be high.