The Korean data protection authority (Korean Communications Commission - KCC) has released guidance on the data protection aspects of offering mobile apps (Guidance). 

The Guidance will be enforced from October 2015 and provides practical guidance on the collection and use of personal data through mobile apps and smart phone operating systems.  It also sets out guidance for obtaining appropriate consent on the use of personal data in the settings of mobile apps.

What action could be taken to manage risks that may arise from this development?

Companies should ensure that any mobile apps released in South Korea comply with the Guidance.