On 16 May 2016, The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2016 will come into force. The Regulations amend The Privacy and Electronic Communications (EC Directive) Regulations 2003, in particular Regulations 19 and 21. The amendments require anyone instigating or making calls for direct marketing purposes (whether automated or not and whether solicited or unsolicited) “not to prevent presentation of the identity of the calling line on the called line” or “to present the identity of a line on which he can be contacted.” In other words, the caller must not prevent their telephone number from being communicated to the recipient of the call. Alternatively, they must provide another number on which they can be contacted.

The Privacy and Electronic Communications (EC Directive) (Amendment)  Regulations 2016 (PDF)