The Federal Trade Commission (FTC) recently announced that four personal care products manufacturers entered into consent orders barring the companies from “misrepresenting . . . when advertising, promoting, or selling a product: 1) whether the product is all natural or 100 percent natural; 2) the extent to which the product contains any natural or synthetic components; 3) the ingredients or composition of a product; and 4) the environmental or health benefits of a product.” The orders also required the companies to “rely on competent and reliable evidence to support any product claims.”
The consent orders will be subject to public comment for 30 days, ending May 12, 2016, and “consent agreement packages” will be published in the Federal Register. See FTC Press Release, April 12, 2016.