Following the conclusion of the industry consulation, the Gambling Commisson has confirmed the new licence condition wording on placing digital adverts responsibly, as follows;

Licensees must:

  1. ensure that they do not place digital advertisements on websites providing unauthorised access to copyrighted content.
  2. take all reasonable steps to ensure that third parties with whom they contract for the provision of any aspect of their business related to the licensed activities do not place digital advertisements on websites providing unauthorised access to copyrighted content.
  3. ensure that the terms upon which they contract with such third parties enable them, subject to compliance with any dispute resolution provisions, to terminate the third party’s contract promptly if, in the Licensee’s reasonable opinion, the third party has been responsible for placing digital advertisements for the licensed activities on such websites.

The Commission’s response to the consultation can be read in full here.