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Electronic marketing and internet use
Electronic marketing Are there rules specifically governing unsolicited electronic marketing (spam)? Yes. In principle, promotional emails are permitted only if the intended recipient agrees beforehand to receive such emails (Section 7 of the Act against Unfair Competition). This applies to both entrepreneurs and consumers. Exceptions are limited to narrow circumstances (see Section 7(3), 1-4 of the Act against Unfair Competition).
If the recipient has not given his or her express consent to receive promotional emails, he or she can request the sender to desist pursuant to Sections 823(1) and 1004(1) of the Civil Code. Moreover, competitors of the sender may request that the sender desist pursuant to Section 8(1) of the Act against Unfair Competition.
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