ACCC conducts 'drip pricing' sweep The ACCC has recently swept the websites and apps of over 130 traders offering online bookings for services including flights, accommodation, vehicle hire and entertainment ticketing. The objective of the sweep was to determine whether these traders were engaging in 'drip pricing', which is the practice of advertising a headline price at the beginning of an online purchasing process before disclosing (or 'dripping') additional fees and charges as the process progresses. The sweep follows a recent Federal Court decision in which various airlines were found to have engaged in misleading 'drip pricing' by enticing consumers to use online booking systems with a low headline price, before incrementally inserting a number of additional fees (including a booking and service fee) throughout the booking process. According to the ACCC, results from the sweep indicate an improvement in the online booking processes among the travel, tourism and leisure sectors, with 15 traders identified for follow-up action. The sweep activity and the focus on 'drip pricing' is part of the ACCC's broader priority area of systemic consumer issues in the online marketplace. For more information, please contact Anne-Marie Allgrove, Toby Patten, Matthew Dempsey or Emma Burn.