The concept of theme and variation is not uncommon in marketing and brand building. One manifestation of theme and variation in connection with brands is socalled ‘fluid’ trademarks. Fluid trademarks are marks that are based on an original mark, but appear as a number of variants
Register now for your free, tailored, daily legal newsfeed service.
Find out more about Lexology or get in touch by visiting our About page.
RegisterAre fluid trademarks your cup of tea?
To view this article you need a PDF viewer such as Adobe Reader.
Global
July 1 2013
Popular articles from this firm
