Remember to make sure that your products, websites and sites on social media comply with the Danish food regulations. In the months to come, the Danish Veterinary and Food Administration will be conducting control campaigns in this area.

In addition to its regular inspections of food establishments, the Danish Veterinary and Food Administration (the DVFA) targets its focus on other issues of interest on a current basis, carrying out detailed control campaigns in selected areas.

We recommend that businesses pay attention to three control campaigns in particular which the DVFA will conduct during the next couple of months.

Misleading marketing

Time of control campaign

The control campaign is scheduled to run from August to October 2015.

Relevant to

Retail shops, such as bakeries, butchers, fishmongers, grocery shops, restaurants, pizzerias and take-away establishments as well as village halls, company lunch rooms and function rooms.

Background

The object of this campaign is to make sure that consumers are not misled by claims on food products.

The DVFA will be focusing on the use of claims on food products that single out a specific quality, treatment, recipe or place of origin. The DVFA will check invoices issued, the raw produce used, recipes followed or the like to find out whether the establishment applies any claims on its products for which documentation does not exist or that may mislead the consumers.

In this process, the DVFA will call on the enterprises, inspect the labelling of the products and perform document control.

Use of nutrition and health claims by retai, wholesale and e-commerce businesses

Time of control campaign

The control campaign is scheduled to run from September to November 2015.

Relevant to

Wholesale and retail businesses using claims in their marketing. The DVFA has stated that restaurants will not be part of this campaign.

Background

The object of this campaign is to prevent consumers from being misled by nutrition and health claims used by retail and wholesale businesses in their marketing of food products.

The DVFA will be focusing on the rules governing the use of nutrition and health claims. If food products are marketed as having special nutritional qualities or being particularly beneficial to one’s health, the DVFA will make sure that such claims can be scientifically verified.

The control will be conducted as on-site as well as desktop inspections, the latter including a review of websites and the marketing on social media, such as Facebook.

Import of non-animal food products

Time of control campaign

The control campaign is scheduled to run from October to December 2015.

Relevant to

Businesses already known for their import activities and businesses under suspicion of carrying on import activities without being duly authorised. The DVFA states that it will focus on both retail and wholesale businesses.

Background

The object of this campaign is to check whether businesses importing non-animal food products from Third Countries are duly authorised to do so and whether the imported products comply with EU food legislation. The DVFA has previously ascertained incidents of non-compliance in this area, which has prompted the DVFA to focus on this issue again.

Concluding remarks and relevant links

Remember to make sure that your products, websites and sites on social media comply with the Danish food regulations.

All three control campaigns will be followed up by an inspection report, which will be made available to the public.

Click the link below to read more about the DVFA’s scheduled 2015 control campaigns. Once the DVFA has had the opportunity to process data and as the reports are released, the inspection reports will also be available via this link.

The DVFA’s 2015 control campaigns (in Danish).