Plans by Labour to place restrictions on alcohol sales have been met with criticism from several drinks industry figures.

Labour recently published a paper in which it announced that it intends to target high-strength and low-cost products, on the grounds that they fuel binge drinking and are harmful to health.

In addition, the party said it will make public health a licensing objective if it wins the next general election.

However, the Portman Group believes this would lead to taxpayers' money and "valuable government time" being wasted, as the drinks industry is already working to address these issues "voluntarily", Off Licence News reports.

Chief executive Henry Ashworth also warned against the introduction of a blanket ban on “super-strength beer and cider", as alcohol harm varies a great deal throughout the UK and is linked with a "complex range of socio-economic factors".

As a result, he believes the issue can best be addressed with a "strong partnership between local authorities, the police, the drinks industry and the local community".

Mr Ashworth said this has been "widely accepted as the best way to achieve the targeted support these local areas need".

He added that policymakers need to look beyond adopting one-size-fits-all solutions, as they often "antagonise" responsible businesses and consumers, while they also "do nothing to redress the imbalance of health harms across the country".

Labour insists that its ambition with regards to alcohol is to "support people to make healthy choices on drinking" and help to reduce the proportion of the population who drink to excess on a regular basis.

The party also wants to "tackle the problems of underage drinking" and "cut significantly the proportion of children who drink".