The FTC announced that the deadline for its decision on whether to oppose the merger of Google and AdMob Inc. has been extended by two weeks to May 24, 2010. Google announced its intention to acquire AdMob, one of the world’s largest mobile advertising platform, in November 2009. Until recently, the FTC was widely expected to oppose the merger because the merged entity would control too much of online ad space. However, the FTC may be reconsidering its decision as it analyzes the competitive landscape following Apple’s announcement of its iAd mobile-advertising service. An article discussing the delay can be found here.
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Federal Trade Commission (FTC) developments
- Arent Fox LLP
- Ross A. Buntrock , Jonathan E. Canis , Alan G. Fishel , Michael B. Hazzard , Stephanie A. Joyce and Jeffrey E. Rummel
- May 17 2010
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