Summary: Our regular update on developments in the world of IP, this week featuring a possible action by Toyota against the Vote Leave campaign for using Toyota’s logo without receiving prior consent; and a post in relation to how selling M&Ms in Sweden would amount to trade mark infringement which demonstrates the importance of clearance searches in key territories before launching a global brand.
BREXIT AND TRADE MARKS
Toyota are considering action against the Vote Leave campaign for trade mark infringement after their logo was used in a pamphlet without their consent.
GLOBAL BRAND NAMES AND TRADE MARKS
Selling M&Ms in Sweden would amount to an infringement of Kraft Food’s trade mark in its “M” brand for chocolate coated peanuts following a Swedish court ruling, demonstrating the impact which national trade mark rights can have on global brands, and once again, the importance of clearance searches in key territories before launching a brand.