ASA has published its ruling to uphold a complaint made in relation to claims made on the World First website, a foreign exchange currency provider. The site held a currency converter for users with the accompanying text “You could save [amount] versus your bank”, with a short explanation of how the estimated saving was calculated. ASA concluded that because the converted currency amount displayed was not based on a dealing rate that consumers would be able to achieve, the converter’s calculation claims were likely to mislead. Since the advertisement was promoting an unachievable rate, the ASA ruled that the advertising breached rules 3.1 (misleading advertising), 3.9 and 3.10 (qualification), 3.17 (prices) and 14.1 (financial products) of the Committee of Advertising Practice (CAP) Code. (Source: ASA Upholds CAP Code Complaint)