Maine's legislature has repealed its state law which prohibited, among other things, (1) the collection of personal information from minors younger than 18 for marketing purposes, without obtaining parental permission, and (2) the use of a minor's personal information to market to the minor or to promote any course of action regarding a product to a minor, regardless of parental consent. The law initially went into effect on Sept. 12, 2009, but was almost immediately challenged for being overbroad. The Act To Prevent Predatory Marketing Practices Against Minors was repealed, effective immediately, on March 29, 2010.
TIP: Maine no longer prohibits the collection of personal information from minors younger than 18 without parental permission. However, under the Children's Online Privacy Protection Act, businesses and advertisers looking to collect personal information from children younger than 13 must still obtain prior parental consent.