Lee Peeler has had a remarkable career. Currently he is President of the Advertising Self-Regulatory Council, which among other things oversees the NAD and CARU. Prior to that he was Deputy Director of the FTC’s Consumer Protection Bureau and an Associate Director of its Advertising Practices Division. And to top it all off, anyone who knows Lee knows that he’s an incredibly nice guy. (We thought that even when he was recommending, nicely, that the FTC sue our clients.) So it was a pleasure to be able to catch up with Lee and get his thoughts first on the self-regulatory process and what he views as the key recent changes to the NAD’s procedures.

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