On April 9th, the National Advertising Division of the Council of Better Business Bureaus (“NAD”) provided information about marketer Good Health Naturally and advertising for its Serranol dietary supplement to the FTC. Good Health Naturally had failed to provide a statement that it would comply with NAD’s recommendations and discontinue many of the advertising claims made for the supplement.
According to a story in Drug Store News, the Council for Responsible Nutrition (“CRN”) brought the NAD challenge of the product’s claims as part of an initiative to expand the review of advertising claims made for dietary supplements. The NAD recommended that the marketer discontinue many of its claims because it did not conduct any studies on the Serranol product itself and because the very studies the marketer submitted were insufficient to support the health claims made for the product.
After the marketer failed to submit a statement that it would comply with NAD’s recommendations, the self-regulatory body referred the case to the FTC for further review.
Click here to read coverage of the case in Drug Store News.