Are you one of those who have been monitoring the progress of Canada’s Anti-Spam Law (CASL)?
If so, you may also have given some thought to the difference between the existing U.S. rules under the CAN-SPAM Act, and the new Canadian rules under CASL coming into force in 2012. After all, the CAN-SPAM rules have been in place for years, and have become accepted industry practice for marketers and others in the U.S., and to a certain extent, informally, in Canada.
CASL and CAN-SPAM are similar in some basic respects, but they are very different in important ways. As we’ve explained in earlier posts, CASL has broader application, a higher standard for consent, greater penalties, and a clearer out-of-country reach than the U.S. CAN-SPAM Act.
Our SlideShare overview, Comparing CASL to CAN-SPAM, has received over 1,000 views to date. We’ve just updated the overview to reflect the recently finalized CRTC regulations which set out requirements for consent and message content. Take a look at the updated Comparing CASL to CAN-SPAM and let us know if it answers your questions.