Businesses Must Follow their Privacy Policies
“It’s vital that companies keep their privacy promises to consumers when working with emerging technologies, just as it is in any other context,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “If you tell a consumer that they will have choices about their privacy, you should make sure all of those choices are actually available to them.”
Mobile and Website Privacy Policies Matter
Failure to include the requisite disclosures in mobile/website privacy policies, and failure to adhere to the terms included in such privacy policies, could expose businesses to liability, including regulatory action and private litigation. Therefore, it is essential that any business that has a website and/or mobile application obtain the advice of qualified counsel, well-versed in emerging privacy law, to ensure that its operations and policies are compliant with applicable law.
The ongoing evolution of online and mobile privacy law warrants continued attention from Internet attorneys, technology attorneys and those interested in consumer privacy in general.