Building Your E-commerce Cruise Ship
Most new businesses and startups focus on providing a product or service through a web-based transaction with their customers. In my experience, the main focus of the start-up business owner is the vehicle in which the product or service is offered. This focus is well warranted as the website and/or mobile application is the virtual storefront that gives your customers an impression of the quality of your goods or services. In following the theme of this post, I consider this “building the cruise ship.” This is your chance to impress the guests with the visual presentation, functionality and features which you have developed to distinguish your goods and services from your competitors’.
However, in the ocean of e-commerce, there are a number of “icebergs” which may hide under the surface. The chances of hitting one is relatively low at launch, but increases exponentially the longer your voyage. Such icebergs can be a product-liability suit, a disgruntled customer, actions by a customer which expose you to liability, actions by an employee which expose you to liability, a state or federal enforcement agency, or sloppy handling of a customer’s personal or financial information.