During a May 31, 2015, interview with BBC One’s “The Andrew Marr Show,” National Health Service (NHS) England Chief Executive Simon Stevens called on industry stakeholders to reduce the amount of sugar in food and beverage products. In particular, he claimed that “one in three of our teenagers are drinking high-energy, sugary drinks,” urging “responsible retailers [and] food producers” to reformulate their products as they once did to reduce salt content.

“We’ve done very well in terms of cutting smoking and teenage pregnancy and drink driving,” Stevens was quoted as saying. “But the new smoking is obesity. One in five cancer deaths is now caused by obesity.” See Press Association, May 31, 2015.