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Are there rules specifically governing unsolicited electronic marketing (spam)?

The Act on Specified Commercial Transactions (57/1975) prohibits companies from advertising their sales terms by email without the customer’s prior request or consent. Further, the Act on the Regulation of Transmission of Specified Electronic Mail (26/2002) regulates the transmission of emails as a means of advertisement of sales activities. Under this act, in principle companies must not transmit such emails without the customer’s prior request or consent.

Therefore, sending unsolicited email marketing messages (ie, spam) is prohibited by the Act on Specified Commercial Transactions and the Act on the Regulation of Transmission of Specified Electronic Mail.

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