Luxury fashion brands—often known worldwide by their iconic logos or signature designs—spend millions every year to protect their trademarks. No brand is more protective of its image than the House of Chanel.  After launching her fashion house in 1909, Gabrielle “Coco” Chanel designed the iconic interlocking double “C” logo—now synonymous with the brand—in the early 1920s.  While Chanel has since trademarked multiple versions of the logo, the fashion house first trademarked the design in the United States in 1924.  In protecting the logo, Chanel files approximately 40 trademark infringement cases in federal district courts across the U.S. every year.

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Recently, Chanel has targeted online retailers selling technology accessories. Last month, Chanel filed a lawsuit against Etrade Supply USA, Inc., and Etrade Supply International, Ltd., in federal court in Dallas for violating the Lanham Act (the federal trademark statute, 15 U.S.C. § 1051 et seq.) by selling smart phone cases which showcase Chanel’s interlocking double “C” logo. In the lawsuit, Chanel accuses the defendants of using the “Chanel Mark” with bad faith intent to profit from it.  The lawsuit asks for, among other things, injunctions and damages of $2,000,000 per each counterfeit trademark used and product sold.

Fashion designer Stella McCartney also made headlines last month when she sued fellow designer Steve Madden in federal court in New York for selling a “poorly made copy” of her signature Falabella bag, which launched in 2009.  McCartney’s Falabella retails for anywhere from around $800 to over $2000 and comes in a variety of sizes and colors.  Most of the bags are made from vegan-friendly faux leather, trimmed in chain, and feature the Stella McCartney logo disc.  Madden’s BTotally bag comes in one size and a variety of colors and retails for $108.

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Madden was previously sued in 2014 by luxury brand Balenciaga for allegedly copying its Motorcycle bag. McCartney’s lawsuit seeks injunctions and unspecified damages.