This morning, a national Dutch newspaper reported that Unibet entered into a sponsor agreement with the Royal Dutch Cycling Union. As promoting gambling is still prohibited in the Netherlands, the agreement can only come into force once the new online gambling legislation has been introduced.
According to the newspaper, Unibet set two important conditions to the sponsor agreement. Firstly, the contract is subject to Unibet obtaining a license to operate in the Netherlands. Secondly, the tax rate of 29%, the rate mentioned in the proposed legislation, should be lowered to 20%.
The second condition is remarkable and creative, as this puts indirectly pressure on Dutch government to lower the proposed tax rate, especially given the fact that the most recent signals from the government, indicate that the tax rate will start at 29% and might ultimately decrease to 25%. However, a final decision in this respect is still pending.