The idea of the government borrowing money and using it to fund new affordable home development would be popular with many voters, experts have insisted.
According to research commissioned by the Chartered Institute of Housing (CIH), 54 per cent of the English public would back the move if it meant more affordable properties were available to buy or rent.
The idea was particularly popular in London, with 66 per cent of those living in the capital expressing support.
Meanwhile, 60 per cent of people who live in rented accommodation said they would also be in favour of government borrowing for affordable housing.
Melanie Rees, head of policy at the CIH, said there is a "desperate shortage" of affordable homes throughout England at the moment.
This, she stated, has affected millions of people, including those who are stuck on social housing waiting lists and adults who are being forced to continue living with their parents.
As a result, Ms Rees believes the level of support for the notion of the next government borrowing money to build more affordable homes is not a surprise.
She argued that a long-term strategy needs to be put in place in order to end the housing crisis in a generation.
Ms Rees went on to point out that history has proved an appropriate number of homes are only created when "the government has played a direct and active role".
She added that investing in housing would have numerous benefits beyond helping "those who are struggling to access a decent home at a price they can afford".
Indeed, Ms Rees said it also makes "long-term economic sense", as building more homes is the most sustainable way to cut the housing benefit bill.
Furthermore, she stated that it offers an "excellent return on investment", creates new jobs and boosts economic growth.