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Electronic marketing and internet use
Are there rules specifically governing unsolicited electronic marketing (spam)?
Yes. The recipient must have agreed to receive unsolicited electronic marketing. However, prior approval is not required if one of the following two exceptions applies:
- The information was collected directly from the recipient in accordance with the CDP’s rules.
- The recipient is already a customer of the company, the marketing messages relate to products or services that are similar to those that have previously been sent and the recipient has the option to object to the messages that are sent.
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