On March 12th, the FCC released its long-awaited 2015 Open Internet Order. In brief, the order reclassifies broadband Internet access service (BIAS) as a “telecommunications service” under Title II of the Communications Act, imposes three bright-line “Open Internet” rules, enhances the transparency rule, adopts a forward-looking reasonable conduct standard for service provider conduct, and forbears from applying a number of provisions of Title II. The rules apply equally to fixed and mobile BIAS providers, including resellers (e.g., MVNOs). The order is undoubtedly a landmark decision that changes dramatically, the FCC’s role with respect to consumer protection, the Internet, and the many business models that utilize the Internet in one way or another.