Look beyond the legal aspect of trademarks
Recent surveys of in-house counsel suggest that more than a third of IP departments have gone over budget this year, with corporate funding for many trademark teams not expected to increase any time soon. Year after year, Managing the Trademark Asset Lifecycle provides trademark owners, counsel, brand strategists and financial professionals with a platform to present and assess the latest strategies for managing and maximising the effectiveness of your trademark portfolio as a business asset, enabling trademark departments to position themselves as revenue generators rather than cost centres.
About this event
After two highly successful US events, Managing the Trademark Asset Lifecycle, the industry’s unique trademark event, is coming to Europe.
We are pleased to announce that registration is now open for the interactive forum, taking place on March 23 2017 in Munich. Register now to secure your seat!
Thursday, March 23, 2017
07:45 - 18:30
W. Europe Time
Konferenzzentrum Munich, Germany