Northern Ireland to allow prize draws linked to product purchase *

United Kingdom - January 14 2013
In excellent news for brand owners and marketers, the Northern Ireland Executive has announced that it is proposing to relax the laws relating to…

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Too good to be true? OFT clamps down on misleading promotional offers *

United Kingdom - April 11 2012
Groupon operates a website and mailing list, making third party discount or special offer deals available to its members (including a reported six million members in the UK).

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The ASA rules on Mars' celebrity twitter campaign *

United Kingdom - March 9 2012
In the space of an hour on Twitter, Rio Ferdinand and Katie Price each sent a series of five Tweets.

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Marks, set, ambush – associating your brand with the Olympics *

United Kingdom - July 9 2010
The Olympics have long been viewed as a gold medal opportunity for brand owners.

Co-authors: Gordon Harris.

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Ambush marketing - did it all kick off in South Africa? *

Global, United Kingdom - July 9 2010
So, the World Cup is almost over.

Co-authors: Gordon Harris.

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