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Results 6 to 10 of 49



Procter & Gamble agrees to discontinue misleading “50% longer” claims on Duracell battery packaging

USA - February 19 2015 Following a challenge by Energizer, Procter & Gamble agreed to modify longevity claims on packaging for its rechargeable batteries in a step the…

Co-authors: Brian D. Fergemann.


Leading alcohol producers launch digital and social media industry guidelines

USA - October 3 2014 Major producers in the beer, wine, and spirits industries recently introduced global guidelines for advertising and marketing online. The guidelines…

Co-authors: Brian D. Fergemann.


FTC launches “Operation Full Disclosure”; sends warning letters to over 60 national advertisers

USA - September 25 2014 The Federal Trade Commission announced this week that it sent warning letters to over 60 national advertisers for failing to make adequate…


FTC updates COPPA FAQs to address mobile apps

USA - August 6 2014 The Federal Trade Commission recently updated questions in the Children's Online Privacy and Protection Act (COPPA) FAQs pertaining to mobile apps…


Connecticut telemarketing law revised to cover text and “media” messages

USA - July 9 2014 In response to complaints that consumers were being charged for unsolicited marketing text messages, Connecticut's Gov. Daniel Malloy signed…

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