Oksana Baiul files right of publicity claim against NBC *

USA - February 20 2013
Olympic gold medalist Oksana Baiul filed a right of publicity claim against NBC Universal alleging that the network publicized her as a headliner in…

Co-authors: Brian D. Fergemann.

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New York attorney general issues five best practices for transparent cause marketing *

USA - October 25 2012
In connection with National Breast Cancer Awareness Month, the New York Attorney General recently issued best practices for companies that may conduct "cause marketing" campaigns – promotions where it is advertised that the purchase or use of the advertiser's product will benefit a charity.

Co-authors: Brian D. Fergemann.

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Marketing company agrees to stop spamming Facebook users *

USA - May 17 2012
The Washington Attorney General recently entered into a consent decree with Adscend Media LLC prohibiting the online marketing company from sending "spam" social networking communications.

Co-authors: Liisa M. Thomas.

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New Jersey law requiring escheatment of gift cards partially enjoined *

USA - February 27 2012
As discussed in previous articles, New Jersey amended its unclaimed property law in 2010.

Co-authors: Brian D. Fergemann.

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Southwest sues Hilton for use of Southwest customer personal information *

USA - February 13 2012
Southwest Airlines Co. recently filed a complaint against Hilton Worldwide, Inc. alleging that Hilton breached its contract with Southwest by sending marketing emails to a list of Southwest customers provided to Hilton in connection with Hilton’s partnership with Southwest’s Rapid Rewards program.

Co-authors: Brian D. Fergemann.

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