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Pineda v Willliams-Sonoma Stores, Inc: California Supreme Court interprets personal identification information to include ZIP code

USA - February 23 2011 In Pineda v Willliams-Sonoma Stores, Inc, S178241 (Cal Supreme Court, February 10, 2011) (Pineda), the California Supreme Court held that the Song-Beverly Credit Card Act of 1971 (the "Credit Card Act") prohibits businesses from requesting and recording a cardholder's ZIP code as a condition to accepting the credit card as a form of payment, and that a ZIP code constitutes "personal identification information" ("PII") under the Credit Card Act....

Michael R. Egger.