An artisanal blog on artisanal labeling *

USA - June 14 2013
We don't have to remind anyone who markets a food product that the number of consumer class actions has grown tremendously. And nowhere is that…

Co-authors: Amy Ralph Mudge.

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Summertime means safety time at CARU for child directed ads *

USA - June 10 2013
As we move into summer and our weekend lives transition to more outdoor activities, so do commercials make the shift to more outside scenes. Ads…

Co-authors: Amy Ralph Mudge.

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The one that got away: FTC provides little guidance on sustainable seafood label *

USA - June 3 2013
When the FTC released its revised Green Guides last October, the Agency provided detailed guidance on a number of topics but declined to provide…

Co-authors: Amy Ralph Mudge.

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NAD driven to wreck comparative claims, although monadic claims are covered *

USA - May 28 2013
When making comparative claims to an unnamed generic competitor, even with humor, NAD will require you to substantiate your superiority as to all…

Co-authors: Amy Ralph Mudge.

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More changes likely coming for the Telemarketing Sales Rule *

USA - May 23 2013
Any marketer can tell you it takes work to stay at Number One. Often you have to innovate, update and keep your product fresh. Perhaps that's the…

Co-authors: Amy Ralph Mudge.

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