Mouthguard marketer settles concussion reduction claims case with FTC *

USA - August 28 2012
On August 16, the FTC announced a settlement with Brain-Pad, Inc. which prohibits the company and its president, Joseph Manzo, from misrepresenting the health benefits of any mouthguard or other athletic equipment intended to protect against brain injuries.

Co-authors: Meaghan Hemmings Kent, Jeffrey D. Knowles.

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Advocacy groups ask FTC to investigate six brands’ kid sites *

USA - August 28 2012
According to Adweek, the Center for Digital Democracy and 13 other advocacy groups focused on children’s issues filed several complaints with the Federal Trade Commission (FTC) on August 22 asking the government regulator to investigate six child-targeted websites.

Co-authors: Meaghan Hemmings Kent, Jeffrey D. Knowles.

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The $60 million iPad trademark lesson applies to all brands *

USA - August 2 2012
Many business people, from both start-ups and major multinational corporations, often question the value or reasoning behind the trademark advice they receive from their lawyers. 

Co-authors: Andrew D. Price.

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The trend in top brands -- use more inventive naming *

USA - May 21 2012
Many of the top companies in the world use distinctive and inventive naming for their brand names.

Co-authors: Andrew D. Price.

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Combating grey market goods *

USA - October 14 2011
Is your company and brand ready and aimed to fire against the threats posed by unauthorized grey market goods and parallel imports?.

Co-authors: Elissa B. Reese.

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