Product demonstrations deliver reward … and risk *

USA - May 7 2013
Every marketer knows that nothing drives sales like showing the product in action. Product demonstrations are arguably among the most important…

Co-authors: Randall K. Miller .

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FTC announces staff report on mail or telephone order merchandise rule *

USA - May 2 2013
On April 30, the Federal Trade Commission released a staff report on proposed amendments to the Mail or Telephone Order Merchandise Rule (MTOR) and…

Co-authors: Gary D. Hailey, Amy Ralph Mudge, Randal M. Shaheen.

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FTC solicits comments on proposed changes to textile labeling rules *

USA - May 2 2013
The FTC will host a roundtable in its Washington, DC offices on June 19, 2013 to discuss possible changes to the Commission's "Guides for the Jewelry…

Co-authors: Gary D. Hailey, Amy Ralph Mudge, Randal M. Shaheen.

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FTC survey estimates fraud affected 25.6 million Americans in 2011 *

USA - April 25 2013
Last week, the Federal Trade Commission (FTC) released a statistical survey of fraud in the United States during 2011. The study estimated that 25.6…

Co-authors: Jonathan L. Pompan, Kristalyn J. Loson, Randall K. Miller , Melissa Landau Steinman.

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Why so negative on negative option? *

USA - March 12 2013
Continuity marketing is a pervasive component of the American economy. Today, consumers can have regularly scheduled shipments of just about anything…

Co-authors: Gary D. Hailey.

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