Text message complaint against sports team highlights risks associated with using new media to interact with fans *

USA - June 6 2012
Most major sports teams invite fans to receive text message alerts about breaking news, player trades, scores, etc.

Co-authors: Douglas N Masters.

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Learning the rights and wrongs of commercial speech *

USA - April 23 2012
Michael Jordan recently learned that his achievements on the basketball court do not translate into success in court when his opponent is the First Amendment.

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Privacy policy considerations for sports marketers *

USA - March 31 2011
Marketers of sporting events and products, like those in other industries, increasingly use customer data to promote events and products, to get to know their customers and fans, and to improve customer service.

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Blogger beware: using endorsements and testimonials the right way *

USA - July 16 2010
The use of bloggers to promote a product or event has become an integral part of most marketing campaigns for action sports.

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Using behavioral targeting to reach fans: new laws on the horizon *

USA - May 24 2010
Action sports often appeal to a specific demographic.

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