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Results 1 to 5 of 13



Five considerations when selecting a new brand

USA - August 18 2014 Selecting a name or brand for a new product or service involves multiple considerations, some of which are not obvious at first and can haunt the…

Co-authors: Tanya Marie Curcio, Laura T. Geyer, William H. Oldach III.


What every business needs to know about using music for business purposes

USA - December 3 2013 Most businesses use music in some capacity to create the right ambiance, draw a crowd or even to pacify holding telephone customers. The right music…

Co-authors: Jonathan D. Iten, Tanya Marie Curcio, Jason C. Elvers.


Ten common misconceptions about copyright and fair use

USA - October 28 2013 Click here to view table.

Co-authors: Tanya Marie Curcio, William H. Oldach III, Christopher M. Ott, JoanC.Makley.


Are your licenses really franchises? How to avoid inadvertent franchise regulation

USA - October 28 2013 To expand the scope of their business - either geographically or into additional product categories - many companies license their trademarks…

Co-authors: Tanya Marie Curcio, Judith L. Marsh, Herbert A. Hedden, William H. Oldach III, Christopher M. Ott.


The new gTLDs - if you think managing your domains is difficult now…

Global - September 24 2013 The domain world as we know it is about to change. Currently, there are about 24 top-level domains (tld). These are the portion of a web address that…

Co-authors: Tanya Marie Curcio, William H. Oldach III, Christopher M. Ott, JoanC.Makley.

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