Dot com disclosures 2.0: FTC updates online disclosure guidelines to address changes in digital advertising *

USA - March 13 2013
Nearly thirteen years after issuing guidelines governing online advertising, the Federal Trade Commission ("FTC") recently updated its so-called Dot…

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“Raw” row: NAD declines recommending discontinuance of IN THE RAW product claim for stevia sweetener *

USA - December 13 2012
Cargill Health & Nutrition, the maker of TRUVIA sweeteners, recently brought a false advertising challenge against its competitor Cumberland Packing Corp. over Cumberland’s use of the product name STEVIA IN THE RAW.

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FTC's 2012 Green Guides: what does it mean for your advertising strategy? *

USA - October 23 2012
The Federal Trade Commission released its much anticipated “Green Guides” earlier this month.

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FTC set to adopt new rules to speed up investigations, but will they work? *

USA - September 28 2012
The Federal Trade Commission recently finalized changes to its investigative procedures.

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Lanham Act dust up over vacuum cleaner claims clarifies literally false standard *

USA - July 30 2012
A federal district court in Massachusetts was recently sucked into a false advertising dispute between manufacturers of competing vacuums and steam cleaners over alleged violations of Section 43(a) of the Lanham Act.

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